Feelaj will assure everyone in the room that they have your back and that if you get scammed, you can have anything off their trade list. These items include high-value such as Founder's Hats, and black long Spiked Collars.
They will also start to encourage people in the den, trading the host, saying that they got their items back, and trading more and more value to build the trust and build the scam.
It is suspected that the loptop18 is their spare account, and they use the spare as the giveaway host to deflect responsibility for the scam.
In this scam, Feelaj was shown winning, as no one else would double-accept, however the prize was put back ontop loptop18's trade list many minutes after the scam took place and everyone was locked out and blocked.